Privacy Policy
Last updated: January 2026
This Privacy Policy describes how www.softplaykingdom.com (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website (the “Site”).
Soft Play Kingdom is a company registered in the United Kingdom. We sell to customers in the UK, European Union, and United States.
1. Personal Information We Collect
We collect personal information in the following ways:
A. Device Information (Collected Automatically)
When you visit the Site, we automatically collect certain information about your device, including:
- IP address
- Web browser type and version
- Time zone
- Cookie data
- Pages viewed
- Products viewed
- Search terms
- Referring websites
- Interaction data
Purpose of collection:
- To operate and improve our website
- To analyse website performance
- To prevent fraud
- To support marketing and advertising activities
This information is collected using cookies, log files, web beacons, tags, and pixels.
B. Order Information (Collected From You)
When you place an order, we collect:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment details (processed securely via third-party providers)
Purpose of collection:
- To fulfil your order
- To process payment
- To arrange shipping (including direct shipping from manufacturers)
- To communicate about your order
- To comply with legal and tax obligations
- To prevent fraud
C. Customer Support Information
If you contact us, we collect the information you provide in your communication.
Purpose:
To provide customer service and resolve issues.
2. How We Share Personal Information
We share personal information only where necessary to operate our business:
Shopify
Our online store is powered by Shopify, which processes data on our behalf.
Payment Providers
We use third-party payment providers including:
- Klarna
- Clearpay
- Major card processors
Payment information is processed securely by these providers.
Manufacturing & Fulfilment Partners
Some products are manufactured and shipped directly to customers from trusted manufacturing partners. In these cases, we share only necessary fulfilment details (name, delivery address, contact information).
Shipping & Logistics Providers
To deliver your orders.
Advertising & Analytics Providers
Including:
- Google Analytics
- Meta (Facebook & Instagram advertising tools, including Meta Pixel)
These services may collect data about browsing behaviour and interactions for advertising and analytics purposes.
We do not sell your personal information.
3. Behavioural Advertising & Analytics
We use:
- Google Analytics to understand website usage
- Meta Ads (Facebook & Instagram) to measure ad performance and deliver relevant advertising
These services may collect:
- IP address
- Device identifiers
- Browsing behaviour
- Purchase activity
Non-essential cookies (including analytics and advertising cookies) are only activated after you provide consent via our cookie banner where required by law.
You can manage advertising preferences via:
- Facebook Ad Settings
- Google Ad Settings
- Your browser settings
4. Lawful Basis for Processing (UK & EU Customers)
Under the UK General Data Protection Regulation (UK GDPR) and EU GDPR, we rely on:
- Performance of a contract – to process orders
- Legitimate interests – fraud prevention, business operations, analytics
- Consent – marketing communications and non-essential cookies
- Legal obligation – tax and accounting compliance
5. International Data Transfers
Because we sell internationally, your personal data may be transferred outside the UK or EEA, including to the United States and Canada.
Where this occurs, we ensure appropriate safeguards are in place, including:
- Adequacy decisions (where applicable)
- Standard Contractual Clauses approved by UK authorities
- Reputable third-party processors with appropriate data protection safeguards
6. Retention of Data
We retain personal information only as long as necessary to:
- Fulfil orders
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Order data is typically retained for up to 6 years in line with UK tax and accounting requirements.
7. Automated Decision-Making
We do not engage in fully automated decision-making that has a legal or significant effect on customers.
Shopify may use limited automated fraud detection tools, such as temporary IP or payment deny lists.
8. Your Rights
UK & EU Residents (UK GDPR / GDPR)
You have the right to:
- Access your personal information
- Request correction
- Request deletion
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact:
info@softplaykingdom.com
You also have the right to lodge a complaint with the
Information Commissioner's Office (ICO).
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal data we collect
- Request deletion
- Correct inaccurate data
- Request data portability
You may designate an authorised agent to submit requests on your behalf.
9. Cookies
We use cookies and similar technologies to operate and improve our website. For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.
10. Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in practices, legal requirements, or operational needs.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
Email: info@softplaykingdom.com
Website: www.softplaykingdom.com
If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. For UK residents, this is the Information Commissioner’s Office (ICO).